Breeding is deeply embedded in our organization. It enables us to offer a unique and distinctive assortment that continues to innovate. Well-known cultivars such as Hinault, Zorro, and Bentley are strong examples of this. At the same time, we continuously work on new varieties that add value for our customers and respond to changing market demand.

Our focus has traditionally been on LA hybrids and Asiatic lilies, but we are always looking further. Demand for Orientals and OT hybrids is growing, and we are following this development closely. Driven by curiosity and a strong desire to keep improving, we experiment with new and sometimes daring crosses. In doing so, we continuously push the boundaries of what is possible within lilies.

Resistance is a key pillar of our breeding program. We are working specifically on developing cultivars that are more resistant to diseases such as botrytis and viruses. This development is still in its early stages, but forms a major focus for the future. In this way, step by step, we contribute to healthier cultivation and a more sustainable, future-proof lily sector.

In addition, we are investing in the development of pollen-free lilies. Because these are rare in nature, this requires intensive research and innovation. The result is lilies that are more user-friendly for the end user and offer new opportunities in the market.

Promising new varieties are extensively tested and propagated in our greenhouses, always using virus-free starting material from tissue culture and under strict hygiene protocols. As soon as a cultivar has proven itself, we scale up our production and collaborate with growers via licenses to make the variety more widely available.

This is how we continuously build a strong, innovative assortment. With breeding as the driving force, we keep looking ahead and create lilies that matter, today and in the future.